The IDEO movie was really interesting to me. It was refreshing to see a successful business that has such a non-traditional approach to their work. I liked how they are encouraged to “ask for forgiveness rather than permission.” Their company encouraged creativity and outlandish ideas. Usually there is an employee caste system, however, the employees were not really ranked and did not have titles. I thought that this concept was very progressive. IDEO’s laid-back approach aids in their creative process. Employees are encouraged and work in teams, rather than working alone and being rushed to personal deadlines. It is evident that the people who work for IDEO are having a good time. Much of their work is innovative and playful, which mirrors the way that they work quite accurately.
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